Erik Roscam Abbing, "Brand Driven Innovation: Strategies for Development and Design"
English | ISBN: 294041128X | 2010 | PDF | 192 pages | 20 MB
Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it's considered to be any value that is brought to the market and that helps users to fulfil a purpose.
No comments:
Post a Comment